EdMarketing: How Smart Schools Get and Keep Community Support.   
2nd Edition (2000)  National Education Services,  Bloomington, IN.

A Best Seller for the publisher - NES!

Book description on the ERIC database (ED 419268)...

"The purpose of this book is to provide school systems with a fresh and unique approach to building community support. This book suggests that schools must first build community support, discuss who the customer segments are, and outlines the diverse ways that public schools can begin to develop strong bonds with stakeholders. It discusses concrete methods to build information bases that can enable schools to understand and communicate with important community leaders and offers ideas on surveys, focus groups and demographic studies. Insights on the importance of image are also discussed, and numerous practical strategies that schools can implement without great costs are described point by point. These ideas include database  marketing techniques, program evaluation models, and advertising. The last two chapters delineate the procedures for passing a school referenda or budgets and a summary of the text.

The new second edition is a completely updated version with new features such as the School Surveys, marketing plans, web page development and many others to add to the value for school administrators, university faculty and Board of Education members.

Table of Contents:

Chapter One: The stage is set for a new way of thinking
Chapter Two: Education has customers, too
Chapter Three: Doing your demographic homework
Chapter Four: Developing information bases for strong schools 
Chapter Five: Image matters (whether we like it or not)
Chapter Six: Your public school database is a marketing tool
Chapter Seven: Using program evaluation as a marketing tool
Chapter Eight: Getting your message to the public through marketing communications
Chapter Nine: Marketing communication strategies
Chapter Ten:  Passing a school referendum: a savvy mix of politics and marketing
Chapter Eleven: Smart schools can meet the challenge of the future 

NEW  BOOK!

Statistics Made Simple for School Leaders: Data Driven Decision Decision Making.

(2002) American Assoc. of School Administrators (AASA) and Rowman and Littlefield Publishers,  USA and UK.

Order online today

 

 

JOURNAL ARTICLES  of David and Susan Carroll   

 

Carroll, SR and Carroll, D, Avoiding the five red flags: marketing without mistakes. Principal Matters, Vol 80, Spring 2009, pp.14-16. [an Australian journal]

Gavin, MK, Casa, TM, Adelson, JL, Carroll, SR, Shefflield, LJ, The impact of advanced curriculum on the achievement of mathematically promising elementary students. Gifted Child Quarterly, Vol. 53 No.3, Summer 2009, pp.188-202. 2009 Paper of the Year Award

Gavin, MK., Casa, TM, Adelson, JL, Carroll, SR, Sheffield, LJ & Spinelli, AM Mentoring mathematical minds: A research based curriculum for talented elementary students. Journal of Advanced Academics, Vol. 18 No. 4, Summer, 2007, pp. 566-585.

Carroll, S. Daughters Day: Fostering Self Esteem in Adolescent Girls. Voices of Youth Advocates Vol.26 No. 4,October 2003, pp.285-287.

Carroll, D. Make  the grapevine work for  public schools .  Education Digest  Vol  67   No.7,  March 2002, pp.56-60.

Carroll, D. Respecting  theGrapevine.  Leadership for Student Activities,Vol 30   No.4,  December 2001, pp.25-27.

Carroll, D. Respecting  theGrapevine.Principal  Leadership,Vol  2   No.1,  September 2001, pp.21-23.

Carroll, S & Carroll, D. Outside-Inside Marketing.  The School Administrator, Vol 7. No 58, August  2001, pp. 32-35.

Carroll, S. Good incentives improve response rates. Marketing News. Vol. 33, No. 22, October 26, 1998, pp. 38, 42.

Hayes, S. Fiebert, I. Carroll, S. and Magill, R. Predictors of academic success in a physical therapy program. Is there a difference between traditional and non-traditional students? Physical Therapy Education, May, 1997

Carroll, S. Questionnaire design affects response rate. Marketing News. Vol. 28, No. 1, January 3, 1994, p. 14.

Carroll, S. The employee as a marketing tool The Employer’s Digest., December 1992, p. 1.

Carroll, S. Market education to your customers. The School Administrator. September 1991, p. 37.

Carroll, S. Evaluation of the BRIDGE Dropout Prevention Program. January 23, 1991. 95 pp. Resources in Education, ERIC Document #UD 027 966.

Carroll, S. The CT SDE Summer Incentive Program: An Evaluation of Three Years - FY86, FY87, and FY88. November 25, 1987. 68pp. Resources in Education, ERIC Document #300470.

Douglas, P. and Carroll, S. Faculty evaluations: Are college students influenced by differential purposes? College Student Journal, 1987, 21(4), 360-365.

Feitelson, M. Fitz, P, Carroll S. & Bernstein, L. Enteral nutrition practices: similarities and differences among dietitians and physicians in Connecticut. Journal of the American Dietetic Association, 1987, 87(10), 1363-1368.

Carroll, S. Health care students ought to learn marketing. Marketing News. 1986, 20(15), 14.

Hayes, S. & Carroll, S. Early intervention rehabilitation and the acute stroke patient: Length of Stay and Functional Status. Archives of Physical Medicine, 1986, 67, 319-321.

Carroll, S. Warning: Program evaluation may be hazardous to your health: A myth. Journal of Health Promotion, 1985, 2(1), 7-9.

Carroll, S. & Fitz, P. Making accountability less painful: Program evaluation in allied health education. Journal of Allied Health, 1985, 14(1), 33-42. (Won award for the second best article published in this journal in 1985.)

Carroll, S. & Leavitt, R. Personality characteristics and expressed career choice of graduating physical therapy students. Physical Therapy, 1984, 63(10), 1549-2552.

Carroll, S. & Fitz, P. Predicting major field of study in allied health education with selected personality characteristics. College Student Journal, 1984, 18(1), 43-51.

Van Koten, C. & Carroll, S. Self-efficacy: Predicting success in a protein sparing supplemental intake. Fourth Annual International Congress on Obesity Program Abstracts, 1983, 64a.

Carroll, S. Undergraduate program evaluation in allied health. Resources in Education, 1981. ERIC #203741.

Carroll, S. Predicting major fields of study in allied health education with selected personality characteristics. Unpublished doctoral dissertation, University of Connecticut, 1981.

Carroll, S. & Thompson, D. Forecasting college success for low-income students. Journal of College Student Personnel, 1980, 21(4), 340-343.

Carroll, S. & Thompson, D. Helping low-income students to attend college. Dialogue, 1980, 9- 10.

**Does not include many op-ed pieces for newspapers